New year, new name!
We have some exciting news to share on this New Year’s Day. We are getting a new name! We’d like to introduce you to Autoimmune Wellness.
Mickey first started Autoimmune Paleo in late 2012. Two years later, in late 2014, we decided to merge our blogging efforts and I left my old site to join Mickey at Autoimmune Paleo. Since that time, we have enthusiastically worked to take Autoimmune Paleo to new heights. We wanted to build it into a thriving community offering top-notch content and resources for the millions of people just like ourselves, folks with autoimmune disease on the difficult journey of seeking wellness. With well-defined goals and a strong sense of purpose, we are thrilled to have accomplished that original ambition.
Why the name change?
However, during the course of that work we began to see that the growth and refinement of the Autoimmune Protocol over the last five years has made it a stand-alone movement, distinct from Paleo. While we do appreciate our Paleo roots, we feel it’s time to acknowledge more clearly the distinct AIP movement and the unique opportunity we, as a whole community, have to shape how autoimmune disease will be viewed and treated in the future.
With that in mind, we recognize that our personal mission is expanding and that it’s time to broaden our scope. We truly want to pioneer a new era of autoimmune wellness. We want the world to hear us saying, “Living vibrantly in the face of autoimmune disease is possible! Wellness is achievable!” For a revolutionary shift on that scale to happen, we need to find ways to take our message mainstream.
What’s next from us?
We believe rebranding under Autoimmune Wellness is one way that will help better define our empowered message for a mainstream audience. We’ll still be bringing you the same informative, helpful, and encouraging articles, we’ll still be publishing creative, delicious, and free recipes, we’ll still be writing about inspiring recoveries and sharing information on how to plug into this big, supportive AIP community, and you’ll still be able to find and interact with us on social media. All the great stuff you’ve come to know and love about Autoimmune Paleo will still be here, but we’ll be serving you under a new name. Autoimmune Wellness best reflects our vision for AIP as a mainstream option for those with autoimmune disease in the coming years.
You have all been incredible in helping us spread this information. Thank you! We hope you will join us in 2017 and beyond to take the AIP movement even further. With your help, we see a future where seeking autoimmune wellness won’t have to be such a difficult journey.